Web Layout Factors Relevant To SEO

极品av1 Amount of text on a page
A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).

Search engine visibility is increased as the amount of page text increases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.

2 Number of keywords on a page
Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.

Let us take an example. Suppose we optimize a page for the phrase "seo software” (one of our seo keywords for this site) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the general seo idea quite well.

3 Keyword density and seo
Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.

The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative seo consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.

4 Location of keywords on a page
A very short rule for seo experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

5 Text format and seo
Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:

- use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in seo work.;
- Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.

6 «TITLE» tag
This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.

7 Keywords in links
A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

8 «ALT» attributes in images
Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.

Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.

9 Description Meta tag
This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors' search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

10 Keywords Meta tag
This Meta tag was initially used to specify keywords for pages but search engines hardly ever use it now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.

Sunday, July 18, 2010 Tags:,,,,0comments

Some SEO Steps to Win Search Engine Rankings

On-Page Optimization

1. Define your Business & Target Audience
The first step in any business starts with analysis. Determine what kind of
services your website is to provide and what kind of audience you want for
your website?
2. Don’t Purchase a New Domain
If you already have a good domain name don’t try to purchase a new one, as
some search engines look for the age of the website as a ranking factor.
3. Choosing your Domain Name
If you are planning for a new website, try to get a domain name with
keywords included. If you target regional customers, you can have your
domain based on the region, say for example .uk or .au or .in
4. Make your Website look Clean & Simple
Now you have a domain name and you know whom you want to target.
Website design is the key factor which keeps your visitor to stay for a while in
your website and navigate your services. Make sure your website design has a
good feel & look, clean and simple.
5. Evaluate your Website
If you have an existing website, and now you want to do SEO for it, then
evaluate your website:
Navigation structure - think in a visitor’s point of view - Can someone
navigate and reach the product/services they are looking for? Make your
navigation user friendly, no visitor should leave your website due to confused
navigation.
Check for W3 compatibility of your website.
Check for any broken links in your website and fix if any.
Your website should load fast so that it doesn’t check on your visitors’
patience.
6. Observe your competitor
Find your competitor websites. Analyze and gain knowledge on their tactics,
the keywords they use, the techniques applied. With the help of this analysis
you will learn what is working and what is not working, which will help in your
SEO process.
7. Research on Keywords
List the Keywords your target audience would search for and the ones used by
your competitors. Make use of keyword research tools like Overture to know
more on your related search terms. Now refine your list and make your final
list of target keywords.
8. Structure File name
If you have control over your file names - modify file names with your
keywords included.
9. Search Engine Friendly Sitemap
A well structured search engine friendly sitemap can help Search Engines to
index all your pages. With good anchor text for your navigation links you can
improve your rankings
10. Write an Attractive Title
Why is your web page title so important? The web page title is displayed in
SERPs which in turn help in attracting your visitors. Web searchers do their
search with a term and look for titles in the result pages that best fit their
search. Hence make your title attractive, with targeted keywords included. Try
to incorporate related keywords too. For example you target for Montessori
School, you can write title as ‘Montessori School, the Preschool for your
Children’. (in this way you add 2 related terms).
11. Meta Descriptio n Tag
Description tag is also displayed in snippets of any SERPs. This description
helps to motivate searchers to visit your website. Make an effective and
optimized description tag. Snippets are also taken from surrounding text of
the searched keyword. You may need to edit your content a little to make
your description look good.
12. Meta Keyword Tag
Though there is saying that Search Engines like Google doesn’t look for Meta
keyword tag, there are some smaller search engines, which still follow the
conventional way and spider the keywords tag. So there is no harm in making
of the Meta keyword tags. Your meta keyword should contain keywords that
appears in your body text.
13.Have Robot tags
If you don’t want any of your files of your website to be indexed, say an
image or a text file, you can write your robot file insisting the search engines
not to crawl those pages.
14. Alt Tags for images
As the name infers it acts as an alternate text for any image. This tag is both
user friendly and search engine friendly. Search engines cannot read images;
instead it indexes the alt tag given for any image and assumes it as the
description for the image. This alt tag is not so important by Search Engines,
as many spammers try to put irrelevant alt tag for the images to improve
their rankings. However for an image link with a proper alt tag (keywords
included) will work as great internal anchor link.
15.H1 &  H2 heading format
Though no one is sure on whether this helps in rankings, try applying the
header options, as this practice is good for any web development
16. Improve Keyword Prominence , Density & Proximity
Keyword prominence will increase if you have your keyword at the beginning
of text part of your webpage. Keyword density refers to the ratio (percentage)
of keywords contained within the total text content of the page. Keyword
proximity refers to the closeness between two or more keywords. And this is
yet another factor which has not much proven records but still exist in SEO
practice.
17.Make Content look rich
As many SEO experts say content is the king. Optimized content with
keywords included, along with other SEO factors working well the website can
rank well in Search Engines
18. Keyword Rich Anchor Text
Anchor text for both internal links and external links is powerful element for
Search Engine rankings. You can notice websites which doesn’t have the
keyword in their web pages rank well which is all because of their anchor text
of their inbound links.
Here a good article on Link Anchor Text and Search Engine Optimization to
understand the importance of anchor text in Search Engine Optimization
19.Make Flash files work for you
Its better to avoid including flash files into your website. But under compelling
circumstances, you can try adding keyword rich text somewhere in your file,
since Search Engines like Google can index the text part of flash files
20. Bring your PDF files on SERPs
PDF file is a good source for keyword rich content. Most Search Engines can
read & index PDF files and a few search engines shows PDF files in SERPs too.
Make sure you have a good title and file name for your PDF file


Off-Page Optimization


Here are a few ways to increase your inbound links/ backlinks.
21.Search Engines
Submit your website manually to search engines including regional search
engines.
22.Directories
There are many directories available online for free submission. Submit your
website into the category that best fits your services, most importantly with
good anchor text. Try submitting in your own regional directories to improve
your local business.
23.Forums
Participate in your industry related forums & discussion boards. Post your
comments, thoughts and also provide a link to your website (without spam).
24.Blogs
Having your own official blog helps to post your company’s updates, product
release, etc., and also inbound links. There are directories for submitting
blogs. Submit your blog with proper keyword tags which helps in your blog
listing.
25.Articles
Write keyword & content rich articles on your own and post in article junctions
available online. There are article junctions which accept articles in HTML
format, so you can include your links with good anchor text. Write fresh
articles on your topic, post and see your traffic increasing.
26.Press Releases
You can post Press Releases, which also works like Article junctions &
directories; however it should look more like a Press Release and not like an
article.
27. Bookmarks
Social book marking - it serves two purposes: It gets you incoming links and
it popularizes your website in your community. Make sure you put keyword
rich tags for your bookmarks.
28.Classifieds
You can see some websites displaying free classifieds. You can put your
advertisements there with link to your website.
Wednesday, July 7, 2010 Tags:,,,,,,1 comments

Best Free Press Release Submit Sites List

How To Bring Traffic To Your Site | Increase Your Site Traffic Tricks

If you’re searching for, how to increase traffic to your blog or website, then you’re at the right article!!! Here i posted more than 99 ways to gain attention to your new blog. I hope you find this article informative and useful Enjoy!

Content:

1. Write well content
2. Submit your articles to Directories.
3. Do Guest Posts for famous blogs like problogger.net , dailyblogtips , blogussion.com .
4. Interview With cool People. Make People find interesting in reading interviews of famous personalities.
5. Write a definitive guide in series.
6. Write a list of cool blogs in your niche.

Social Networks :

1. Register your account on every social site.
2. Convert blog articles to PDF files and submit them to Scribd And Don’t forget to include your Blog URL.
3. Submit your best articles to blog carnivals.
4. Use ping.fm and twitterfeed.com to auto post your latest blog content to a bunch of social networks.
5. Use forums, add your blog URL to your signature and start posting intelligently.
6. Submit your site to alltop.com.
7. Use Yahoo Answers to promote your Blog.
8. Create a new thread on a forum like digitalpoint.com, sitepoint.net and write up a really great guide with no self promotion (don’t forget that signature link though!).

Link Building:

1. Exchange links with other blogs in your niche.
2. Submit to your site to RSS Directories.
3. Submit to your site or blog to Blog Directories.
4. Create blog themes and give away (with a link to your blog in the footer.
5. Create link bait
6. Comment on DoFollow blogs
7. Comment on .edu Websites For backlinks.
8. Join communities at MyBlogLog.
9. Join communities at Blog Catalog.
10. Comment on other blogs in your niche.
11. Tell your friends and contacts about a new blog post that may interest them
12. Email your readers to say “thank you”.



Use Social Sites :

Facebook :

1. Start a facebook Page.
2. Start a group.
3. Create a Facebook app for your blog.
4. Read this ebook to make your FB account awesome.

Twitter :

1. Put a retweet Button
2. Tweet the links to your content at multiple times during the day.
3. Follow Cool Peoples in your niche.
4. Place a twitter logo on your Blog (Don’t Forget to include your twitter account URL).

Stumbleupon

1. Become active member on Stumbler.
2. Place a stumbleupon button on your Blog.
3. Use Stumble upon campaign.

Fundamentals – New Webbies :

1. Don’t Make Posts frequently ( Post between the gap of 2 or 3 days).
2. Be Patient. Many new Bloggers do hardwork for overnight successes, but if you look back in their archives, they’ve been creating content for a long time.
3. Be yourself. Just be yourself, don’t pretend to be anyone you’re not, and people will love you for it. I promise.
4. Take action every day. Just get one important thing done every day and eventually you’ll start getting traffic.
5. Find people with blogs at a similar level to yours and help each other out.
6. Be consistent. You don’t need to blog every day but try to stick to at least some sort of schedule.
7. Make your Blog easy to navigate.
8. Think Different , Do Different – Write what other Bloggers missed to write.
9. Avoid too many outbound external links.
10. Make your Text font attractive and readable.
11. Learn about your Competitor Blogs and Improve yourself.
12. Start a Post Series (which contain at least 5 or more posts).
13. Help & Guide other Blogs in your niche.
14. Don’t do copy of other Blogs. Do something unique.
15. Use Post excerpt in your homepage other than displaying whole post content

Do something for other Blogs :

1. Become the first one to comment on others Blog in your niche.
2. Use Google – Blogsearch to find new and fresh blog Posts and do comments.
3. Do Guest posts on large blog like problogger.net, copyblogger.com, dailyblogtips, johnchow.com .
4. Make friendship with other Blogs in your niche.
5. Start Helping other Blogs in your niche.

Do Paid Advertising :

1. Google Adwords Everyone know about it.
2. Use Stumbleupon Ads.
3. Do some Press Releases.
4. Get Reviewed.