Sunday, July 22, 2012
With the explosion in social media and online marketing, it's critical that you manage your personal brand, to ensure your career and professional success.Reputation.com and SocialMention.com.5. Monitor your online brand strength regularly: To see what your aggregate online social media STRENGTH is there are really good websites like Klout.Take a test to monitor your online brand performance.Here's a cool list of 10 free tools you can use to manage your brand online. 6. For ideas about the types of organizations that have already built "cult-like" followers as exceptional brands check out this article on GREAT brands.7. Create separate social media accounts for your personal life and professional career on Facebook, plus have a professional account for LinkedIn, Twitter MeetUp, and YouTube.Constantly ensure that people are not tagging you or mentioning your names for inappropriate things such as that wild weekend at the Jersey shore, that 1am bar brawl in the Hamptons, or anything that would make Lindsay Lohan blush. Provide people who like/follow you on your professional accounts with links to interesting and information articles. Keep providing valuable information on a regular basis. Ask people to follow you or suggest that others follow you. Here is a great article on top tips for building a stellar personal brand on LinkedIn.8. Become a thought leader/subject matter expert in the industry you currently work in or other sectors that you want to transition to from your current career. You do this by signing up to join any relevant LinkedIn Groups you can find, and once they approve you, follow the discussions to learn the latest trends and developments.9. Tweet to build a VERY specific and targeted set of followers and follow all of the key industry reporters, analysts, bloggers in the fields you work in or are interested in.10. Blog! Nothing will build your online brand faster than publishing content that others find to be interesting, informative, and helpful. It's easy and FREE. The two best platforms are Google Blogger and WordPress.11. BE DIFFERENT: for inspiration on how all the great thinkers were ahead of their time check out this video on Apple called: "Think Different."Top 10 tools to manage your brand's reputation.To obtain my FREE Powerpoint presentation on using social media to build your brand online, email me.Check out this article: "5 Easy Ways to Market Yourself Online."
Thursday, July 19, 2012
Next Wednesday, I'm having foot surgery bunion surgery, to be specific.Now I know, this isn't exactly a "sexy" procedure but for a guy who considers taking a Saturday afternoon nap to be excitement it's a big deal.I am excited that I will have the opportunity to share my experiences with you after being forced to literally SIT STILL for a few weeks.Coming on the the heels (cheesy foot pun) of having spent the last four years running non-stop to grow my business consultancy like a chicken with its head cut off. the forced down time is going to feel alien.Just because I will be forced to sit, that doesn't mean I will be lying down on the job. For starters, I'm putting the finishing touches on my new website which I I'll let you know about as soon as it "goes live."To my clients who like to meet in person, we can still continue to do just that...except it will be over the phone.In the meantime, I have prepared a Top 10 list of things that one could do with all of the FREE time:10. Revisit your strategy: recovering will finally enable me to revisit my own business plan (something EVERY biz owner should do periodically;)9. Get a CRM: Whether you work for a multinational corporation or you're an entrepreneur, you need to store all your client and prospect information in one single place. You can get them for free (Zoho), buy a mid-range solution like Highrise or go to the high-end with a solution like Salesforce.com8. Watch your dog "cat nap" 20 hours a day: in-between bouts of licking herself. It REALLY is a "Dog's Life;"
Wednesday, June 27, 2012
A lot of my clients, entrepreneurs, people thinking of launching their own business, job seekers, and owners of established businesses have been telling me that they begun to or are planning on cutting back their efforts as we head into the July 4th weekend and will cut back their efforts over the summer in a "wait until Fall" mindset.
Monday, June 11, 2012
How come cold-calling scares so many people?Whether you're facing thee prospect of calling on on someone to inquire about a job opening or you're looking to sell them your products/services to, the prospect of calling a complete stranger could be very daunting.Fear of rejection? Nervous what you're going to say?Easily irritated by the people who try to prevent you from getting through from your intended target?It doesn't have to be a terrifying experience!Start by researching the person you are going to call.Learn as much about them as you can.Know where they graduated from school, what jobs they held in the past, what professional trade associations they belong to, etc.Then, understand how their role fits into the overall strategic plan of the organization.What products and services do they manage.What brands, products, services does her/his team oversee?Ask the really big question:"What challenges keep them up at night?"Then find people that worked for them, worked in their organization, worked for them in the past, or know them through professional networking circles.The ideal goal would be to ask for a personal introduction if someone that you know knows them.The next step in the process entails figuring out how you can provide solutions to the key business challenges that they face.Once you have completed your research, you are ready to write a call script which you will rehearse before you call, so you feel comfortable calling them.Your script will follow this structure:INTRO:Hello Ms. [Last Name] My name is [xxx].I see that your organization is facing the following challenges:CHALLENGE ONECHALLENGE TWOCHALLENGE THREEI'm in a unique position to help you because of my background in:SKILL ONESKILL TWOSKILL THREEI would like to schedule some time to meet with you in the next week or two, to discuss your current challenges and how I can provide you with a set of solutions.This may sound overly simplistic, but it works! The single most important aspect of this approach is to create a compelling message based on providing a set of unique solutions to their biggest challenges.Check out these great Cold-Calling resources:Cold-calling tips Your first cold-call articleCold-calling "How-to's"Cold call cheat sheet of great practices.
Friday, May 25, 2012
This week's blog comes from a suggestion made by Harold Wilkerson, a student of mine in my Entrepreneurship class at Fordham University.For some reason that I don't understand, small business owners don't take a strategic approach to networking as a source for new client acquisition.MeetUp) you will receive invites from those groups. Their invitations include notifications of other members that register to attend. Research the group members that respond they are attending on LinkedIn to see if they are a potential customer for you. Next, send the folks that seem like a match for you a note through LinkedIn saying you look forward to meeting with them at the event.You should also invite them to join you on LinkedIn. This will help you facilitate a more personal introduction when you meet them at the event, while also building your professional network online (as well as your online brand.) If they are receptive to you (meaning they accept your invitation and/or send you a note saying they look forward to meeting with you) then follow them on Twitter. Always tweet about the events you're going to attend, and be sure to post status updates both before and after you attend events in LinkedIn and on your FaceBook pages. Be sure to thank the meeting facilitators/hosts. Ten Commandments for successful Networking."Get their contact details into your contact management system immediately. Call the highest priority pre-qualified leads back within 24 hours. Add them to your Google Circles.www.thechazingroup.com/shopping.Happy Memorial Day!
Friday, May 11, 2012
A Mother's Day Thought For You.source.
Wednesday, May 9, 2012
WHAT IS A CAREER COACH?A career coach is MANY things.In order to achieve exceptional results for the people you help, you HAVE to be different things to different people.I am at times a therapist, trainer, confidant, problem-solver, Ghost writer, drill sergeant, motivator, enabler, sounding board...successful career coaches wear many hats.You match "customize" what you do and what you can offer to each client, to serve their specific needs.To do this, I take into consideration each client's personality, in order to help them achieve IMMEDIATE specific, measurable goals.A career coach provides the guidance, strategies, resources, and actionable tasks a client needs, in order to help them find a job, change careers, or re-enter the workforce. We're ALL about exploring paths and finding the right direction for our clients to go in...or, we SHOULD be.TheChazinGroup.com